JOCELYN HUGGLER

Rahua Beauty is a luxury, plant-based hair and body care brand rooted in Amazonian ingredients and sustainability.

SOCIAL

Built and managed Rahua Beauty’s Instagram end to end, leading content creation in line with the April 2025 brand refresh and updated visual direction.Created paid assets for Meta and YouTube, leading design, shooting select photography, and editing video content.

WEB

Updated PDP templates for the core site, Amazon, and retail partners, with ongoing interface updates. Managed photography as needed and designed the navigation bar and footer during the 2024 Shopify Plus refresh.

PRINT

Handled print design for marketing, retail, and influencer initiatives, including endcaps, shelf talkers, cards, and supporting collateral.Highlights include Erewhon endcaps and shelf talkers across all locations, UK taxi interior graphics, and creative for a juice and smoothie collaboration with OM Juice.

PHOTO

Art directed, photographed, and edited marketing materials spanning organic and paid social, web, email, and events.

emerginC is a New York–born, independent skincare brand offering results-oriented face and body treatments with a deep focus on sustainability.

PHOTO

Shot and directed all photography as a one-person in-house team, handling creative direction and high-end retouching. Assets were used across all marketing collateral.

Steel City is a Pittsburgh-based apparel brand rooted in local pride and classic Americana.

WEB & SOCIAL

Edited and resized 100+ short-form videos from existing footage for web and social, currently featured on PDP pages across the brand’s primary e-commerce site.

PHOTO

Directed and executed outdoor still life photography for use across all marketing channels. Led creative direction and handled all post-production. Inspired by industrial settings with a no-frills, ready-to-wear approach.

NAiiA designs semi-fine jewelry that elevates everyday style, blending fashion-forward design with wearable, durable pieces made to feel personal.

SOCIAL

Designed social-first creative and corresponding email assets for NAiiA’s Black Friday and holiday campaigns.

Skinnify is a women’s activewear brand known for its resistance waistband, creating supportive, streamlined pieces that stay in place and feel comfortable throughout the day.

PRINT

Designed Skinnify’s first PR box from concept through production. This included building Photoshop mockups, placing final artwork into print-ready dielines, and designing all accompanying marketing collateral for the launch.

Personal work created outside of client projects. A reminder that making art for yourself matters.

SCANOGRAPHY

A scanography project using a curated collection of objects and song lyrics to explore mixed-media journaling.

DIGITAL PHOTOGRAPHY

Digital photography focused on texture, abstraction, and composition, using close crops and controlled edits to shift familiar forms.

FILM PHOTOGRAPHY

Shot personal projects on raw, unedited 35mm film, focused on travel, environments, and observational moments.